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Research papers

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Ilse Meier, Gerhard Zacharias
November 23, 1983
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Citation

Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive


Research papers

Media mappings as instruments in media-planning

The mapping of research data is a special type of multivariate analysis. Like segmentation or cluster-analysis it is a process of data reduction, conceived in order to reveal main structures behind a multitude of data. What distinguishes mapping from...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Gerhard Zacharias
June 15, 1980
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Citation

Zacharias, G. (1980a, June 15). Media mappings as instruments in media-planning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/media-mappings-as-instruments-in-media-planning